Course leaders:

Agneta Lindén Moen from HANEN has set up this course and will guide you through two days of learning and inspiration. We have some talented lecturers who will take you through each of their own topics:

On HANEN Farm shop school teaches you how to develop and run a profitable farm shop.

You will gain practical knowledge about sales and how to create great customer experiences. It's about understanding the customer, building trust and increasing sales with simple steps.

You will also learn how to build a distinct brand. What makes your farm shop unique, and how do you communicate that to your customers?

The course gives you concrete tools you can use right away. The goal is to strengthen visibility, sales, and the value you create – for your customers and the local community.

Patrik Alesand – sales, HR and customer experience
Patrik Alesand is an entrepreneur and runs the HR and sales consultancy Pafoal. He works closely with the Local Food Competence Network in Region Sør and has held several courses for farm shops in Agder and Rogaland. On HANEN At the Farm Shop School, he shares practical advice about sales, marketing and how to create good customer experiences that increase sales.

Kari Hasselknippe – branding and visibility
Kari Hasselknippe has over 25 years of experience in branding, concept development and communication. She has helped small and medium-sized businesses in local food, tourism and service build strong brands. On HANEN Farm Shop School, she shares concrete advice and tools that help you highlight the uniqueness of your farm shop and create a clear profile that attracts customers.

Learn from one of last year's finalists for Norway's best farm shop - Cecilie and Ove from Mannsverk farm. How they have succeeded in going from a turnover of over 9 million in three years.