HANEN farm shop school
Learn how to succeed with your own farm shop
HANEN Farm Shop School is a practical and inspiring 2-day course for those of you who run, or want to start, a farm shop.
Here you will get knowledge, inspiration and concrete tools to build a profitable and vibrant farm shop - based on local ingredients and real farm experiences.
The course is organized by HANEN, which represents over 600 Norwegian companies within local food, farm experiences and rural tourism.
Debt do you learn
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How to plan and run a profitable farm shop
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How to present and price your products correctly
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How to create a pleasant shopping experience for customers
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How to use simple marketing measures to get more visits
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How to combine a farm shop with farming, catering or activities
Through lectures, sharing of experiences and practical tasks, you will receive useful tools that you can use immediately.
Who is the course suitable for?
The farm shop school is suitable for both established and new farm shops, small-scale producers and others who sell local products.
You don't need any prior knowledge – just a desire to develop the store and meet customers in an even better way.
The goal of the farm shop school
The goal is to strengthen local value creation and help more people succeed in selling Norwegian-produced food and beverages directly to consumers.
HANEN wants to make it easier for producers to meet the customer where they are – on the farm, in the store or at the market – and at the same time build profitability and pride around Norwegian local food.
With support from
HANENs Farm shop school, this includes:
- Join the program to elevate your farm shop and help develop farm shops as a sales channel.
- You get two full days of training with experts in sales and marketing
- Lunch
- Tools and knowledge that can lead to increased profitability and more customers
Time and place
October 5-6, Nordland Cultural Center, Bodø
We will also be arranging a course in Alta in January 2027. Stay tuned.
Day 1: 9:00 AM - 3:00 PM
Day 2: 9:00 AM - 3:00 PM
Agneta Lindén Moen from HANEN has set up this course and will guide you through two days of learning and inspiration. We have some talented lecturers who will take you through each of their own topics:
On HANEN Farm shop school teaches you how to develop and run a profitable farm shop.
You will gain practical knowledge about sales and how to create great customer experiences. It's about understanding the customer, building trust and increasing sales with simple steps.
You will also learn how to build a distinct brand. What makes your farm shop unique, and how do you communicate that to your customers?
The course gives you concrete tools you can use right away. The goal is to strengthen visibility, sales, and the value you create – for your customers and the local community.
Exciting, interesting! Especially this thing about the customer journey and seeing things a bit from the customer's perspective was useful, something I hadn't thought of myself.- Lene Molvik, Molvik Gard
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