Registration for the Local Food Area at UMAMI Arena 2027
February 16–18, 2027 • NOVA Spektrum, Lillestrøm
HANEN and the Norwegian Food Foundation invite Norwegian local food and beverage producers to a record-breaking, professionally designed common area at UMAMI Arena 2027.
Here you will meet buyers, build relationships and showcase your products at Norway's most important meeting place for the food and beverage industry.
Why participate in the Local Food Area?
UMAMI Arena brings together buyers, chefs, wholesalers, grocery players and decision-makers from all over the country. This is where the industry comes to find new products, new suppliers and new collaborations.
At one fair you will meet:
- chefs and head chefs looking for new ingredients
- wholesalers and chains looking for new suppliers
- grocery players who want to discover new products
- professionals with real influence on purchasing
The people you otherwise spend months with on reaching, are gathered here.
Practical information
📍 NOVA Spektrum, Lillestrøm
📅 February 16–18, 2027
Deadline
- September 2026
The fair is held
every other year
Liquor license
Exhibitors may present tastings of alcoholic products up to 22%
The local food area – here you are gathered
In partnership with HANEN The Norwegian Food Foundation has reserved a large area dedicated to Norwegian local food producers.
Here you are:
- together with some of the best producers in Norway
- in an area buyers visit first
- under a strong common profile that makes you more visible
The collection of many manufacturers makes it easy for visitors to get an overview and discover new products.
This strengthens local food's position in the industry.
Easy participation – everything is arranged
The local food area is made for local food producers.
We offer:
- fully built and profiled stand – "table fully set"
- a high-quality, professional common area
- good visibility and traffic
- coordination and follow-up from HANEN and the Norwegian Food Foundation
Prior to the fair, you will receive guidance to help you optimize your participation.
What do you need to do before and after the trade show to build relationships and get sales?
We make it easy for you to spend your time on what matters most:
An arena where buyers can get to know you and your products.
Prices and stand sizes
Through industry collaboration and support from Innovation Norway, we can offer heavily discounted prices.
This includes:
- No registration fee (normally 5,000 NOK)
- Very favorable stand prices
| Exhibitors | Price |
| 4 sq m – includes walls, 1 double socket, 3 spotlights and 1 table | kr 7 |
| 6 sq m – includes walls, 1 double socket, 3 spotlights and 1 table | kr 10 |
| 8 sq m – includes walls, 1 double socket, 3 spotlights and 1 table | kr 14 |
Do you want a bigger stand?
Send a request — we will do our best to accommodate.
Criteria for participating
To exhibit at the Local Food Area, the business must meet at least one of the following criteria:
- registered on Lokalmat.no
- member of HANEN
- brand user at the Norwegian Food Foundation
In addition, the company must:
- produce own products
- be a registered food business
Timeline leading up to the fair
1. September 2026
Deadline for registration
September 1 – December 1, 2026
Preparatory webinars on how to get the most out of your participation
More milestones will be added over time.
Secure your spot now
The local food area is specially designed for those who want to meet the most important buyers and decision-makers.
The spaces fill up quickly.